Established in 1975, Pansing is now a major player with a strong foundation achieved through organic growth, acquisitions, mergers and strategic alliances.

We now lead the distribution industry in the Asia Pacific region, managing the distribution cycle of books and magazines from major publishers from the UK, USA, Australia and Southeast Asia, as well as home entertainment/lifestyle products and accessories in Australia.

At Pansing, relationships take on a new meaning.

We know our suppliers and customers are looking for more than just markets, products and services. They need a reliable partner who understands their business and one who is willing to engage with them in thinking and working through complex challenges and to devote the organisation’s collective talent and capabilities.

Focusing on relationships

We listen to our partners to understand their business and their goals. It allows us to recognise that the business objectives and needs of publishers and suppliers, authors, booksellers and retailers are all different. Our dedicated team of employees, our distribution network and track record allow us to serve our partners better and respond speedily to market changes.

Thinking together

The value in a Pansing relationship lies not only in the solutions we offer, but also in the ideas that we stimulate. The strength of our partnerships is forged on a supportive framework that is open to different approaches. We organise and liberate ideas, backing thought with action and bringing them to reality.

Building on trust

It is difficult to find a business partner with the right expertise, but even harder to get one you can rely on and trust. With high standards and an excellent track record, Pansing has consistently demonstrated over its 30 years in the market that we are an organisation that genuinely cares for those we work with.

Aiming for results

All working relationships involve a measurable outcome. To stay ahead of the fast-changing business landscape, Pansing strives for results that are both valuable and value-added. By tapping on our extensive network of products, services and people, Pansing develops solutions that effectively and creatively meet the needs of our partners.

Adding Value, Increasing Visibility

Staying true to our brand values of being innovative, personal, cosmopolitan and committed, Pansing aims to continually seek new ways to add value to our partners.

Supported by our integrated distribution system and strong relationship within our retail network, Pansing is well positioned to provide extensive marketing support for the products we distribute. This powerful marketing channel encompasses:

• innovative in-store features and window displays
• trade and consumer promotions geared towards branding and increasing product presence, sales and awareness
• collaboration with local media to generate publicity for our publishers' titles

Doing More For Our Partners

With a team of experienced staff and a clear understanding of our business partners' needs and markets, we have a win-win strategy in the market place to reach out to end customers.

Pansing is a member of Times Publishing Limited